The launch of the Raf Simons X Fred Perry collaboration always causes some kinda of frenzy, probably just curiosity for what this duo are about to do next. Fred Perry has been a representative of the youth countercultures of Britain for years, making the brand somewhat of a British icon.
This collection depicts the energy of youth from the generations coming up in the 70s and 80s. Signature Raf Simon silhouettes (loose and relaxed) with printed photography by Gavin Watson and George Plemper. Their images documented Britain’s skinhead counterculture and working classes, sharing the vibes from this iconic era. You’ll still find the classic Fred Perry polo shirts and sweatshirts within this range. It’s bold, edgier and therefore incredibly cool.