We recently told you to expect the arrival of Ice Cream, a new brand to John Anthony for SS13 and we have received our first delivery. Established by Pharell Williams, a music producer and one half of the The Neptunes, with the Japanese designer Nigo, creator of A Bathing Ape (BAPE).
Ice Cream is the luxury street wear brand which has been designed to complement its brother label, Billionaire Boys Club. Ice Cream clothing is produced in limited numbers, ensuring exclusivity for the consumer, made from the highest quality materials.
Ice Cream is characterised by bright candy colours with funky cartoon graphic prints inspired by 1950s Americana. The collection comprises of t-shirts, sweatshirts, outerwear and accessories with instantly recognisable Ice Cream design detail and branding.