New arrivals this week are SWIMS. A new brand to John Anthony, SWIMS hail from Norway developed by founder Johan R. The shoes draw upon the Norwegian heritage as the original loafers first appeared in Norway in the mid-1930s. The collection has expanded since its launch in 2006, with the SWIMS focus on classic shoe silhouettes but using high-tech material which incorporates their signature flexible rubber sole.


We have the Penny Loafer and Lace Loafer, an interpretation on the boat shoe, in a variety of colours. Both shoes are water resistant with non-slip rubber soles and combined with the nylon mesh outer which incorporates ventilation grills around the shoes. These comfortable loafers are fast drying and offer a stylish and practical solution for summer footwear whatever the conditions throw at you.


The Penny Loafer and Lace Loafer are both available to purchase now at £105, online and in all six of our stores.


Swims Shoes - New to John Anthony for Spring 13

Swims Lace Loafer - from John Anthony

Swims Lace Loafer in Navy - from John Anthony

Swims Lace Loafer in Blue - from John Anthony