THE REPORT

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In the wake of their FW14 launch party in Venice last month, it seems prudent to delve into the new look DIESEL and find out more about the newest member of the team. To celebrate the first anniversary of the appointment of the new Artistic Director, Nicola Formichetti, DIESEL threw a massive party in the carnival city of Venice. An impressive guy, who at only 36 has worked with some of the biggest names in fashion, music and publishing. All this knowledge and experience is now being dissolved into the Italian denim giant under the watchful eye of founder Renzo Rosso (Who on another less relevant note is currently listed at #491 on Forbes’ Billionaire’s list – little fun fact for the day). DIESEL celebrated it’s 35th anniversary this year and I suppose there’s no better way to celebrate than with an injection of new blood and a big party…Some familiar names were also present to help celebrate the new DIESEL; the Dsquared duo Dean and Dan Caten, Viktor Horsting and Rolf Shoeren of Viktor & Rolf, Courtney Love and Amber Le Bon also attended.

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Formichetti was born in Japan to an Italian Father and Japanese Mother, and credits his unique style to his international heritage where east meets west in one eclectic creative. Already well established within the industry, he even has a British Fashion Award to prove this, winning the Isabella Blow Award for Fashion Creator in 2010 to great applause. He’s both a Stylist and a Designer, a Director and Fashion Editor, with titles like V Magazine, Dazed & Confused, Vogue Hommes Japan and Another Magazine, all under his belt. Diesel isn’t his first rodeo either, having consulted for a number of fashion houses like Alexander McQueen, Prada, D&G and Missoni in the past, along with a handful of sports and lifestyle labels; Adidas, Nike and Levis. Having just completed his first collection with Thierry Mugler this year, it almost seems strange to flick from two completely different brands but Nicola states that working for Diesel has taken him back to where his career started.

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“This collection is almost like going back to where I began as a stylist, when I first moved from Italy to London; being young, looking at global fashion from Italy, Japan and London, all places where the street was key. I wanted to have that feeling back, that nineties feeling of a world of possibilities, that feeling when I discovered Diesel. It was fun, it was fashion – it was beyond fashion.” Nicola Formichetti

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You may have noticed the change in DIESEL over the past year, a stronger creative look and an attitude to go with it. In 2013 the newly appointed Nicola Formichetti launched the #DIESELREBOOT, which saw the removal of models to be replaced with the most individual creatives he could find on Tumblr – a new way of sourcing inspiration. The ‘models’ you’ll now see are graffiti artists, Japanese actresses and Olympians turned models, you’ll also notice a hell of a lot of tattoos. The FW14 collection has been built in three sections, each representing a Diesel icon; Leather-Rock n Roll, Denim and Military-Utility. There’s experimentation and a youthful vibrance coming from this range, bringing back the spirit of streets circa 1990 with a dash of twenty-ten’s modernity. It’s a collection which oozes passion for the Diesel values, attitude and community, but also shows a love for fashion with the fun side showing through.

View the collection now>

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“Diesel’s not about fashion, it’s about creativity.” Renzo Rosso – Founder

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This season also look out for DIESEL BLACK GOLD, another new addition to JA that we can’t wait to see! Don’t worry, we’ll make sure that we give you an introduction upon it’s arrival.