GUIDELINES FOR SUCCESSFUL GIFTING GIVING

You’d think if someone was a discerning fashion-forward gent, then they would be an easy buy at Christmas. Wrong. I think we can all admit that when it comes to our wardrobe we can be rather particular, which does make buying a gift for the style aware/fussy a challenge/headache. I know personally I cannot give a gift that I’m not happy with myself, because at the end of the day this one present could set you either on a good or bad path with them for the year ahead.

No one wants to receive something which you full well know wont see the light of day until your next clear out, so lets focus on getting them a gift which is going to be used or at least admired on multiple occasions in the future. I mean getting something that is needed like an electric screwdriver (because that means you can fix and build things on your weekends off…) or a thermos flask (because you drink coffee everyday…) are useful don’t get me wrong, but you want to see that jolt of excitement from them and eagerness for the first wear/use. For example if you get a beautiful new pair of leather shoes on Christmas day, you whip off the ones you’re currently wearing and proceed to model the new set for the entire day. Now if you unwrapped a screwdriver, you wouldn’t start going round the house looking for screws to tighten would you (no judgement if you would…)? I think the best presents are the ones which can be either used or worn straight after unwrapping – that could just be my lack of patience kicking in though.

So with the aim of producing a present that is both useful, but not too practical, and aspirational we’ve put together a guideline that will help the lost and confused Christmas shopper find the perfect gift – one which will be very well received.