It’s the basics that are the foundations of your wardrobe, the core items that you build your own personal style around. They may not be the most exciting purchase in the world, it’s no embellished Versace t-shirt or limited edition Stone Island jacket, but they’re the items that you’ll get the best cost-per-wear from. We all need these essential items but that doesn’t mean they have to be horribly synthetic and ill-fitting. Luckily we always buy in basics as well as trend driven pieces, so you get the unrivalled quality and impeccable design that comes with luxury labels. Going for the plainer piece doesn’t mean you can’t have any colour, it’s not all greys, blacks and whites. Here are a few of our essential buys for starting fresh in the basics department. We’ve broken it down in to the 4 main categories pulling pieces from a mix of brands, from the British-made Sunspel tees to the iconic yet plain Stone Island sweatshirt. Names like Sunspel, Calvin Klein and J Lindeberg are always associated with the simpler style, but there are a lot of other names that develop their own range of basics. Check it out….


Basic Crewneck T-shirt

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J lindeberg / Calvin Klein / Belstaff / Sunspel

Basic Polo Shirt

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J Lindeberg / Orlebar Brown / Sunspel / Michael Kors

Basic Sweatshirt

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C.P Company / Stone Island / Armani Jeans / J Lindeberg

Basic Long Sleeved Shirt

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Vivienne Westwood / Paul Smith / AMI / HUGO by Hugo Boss