This season we’re welcoming several new brands, one of which is the contemporary Danish lifestyle label Wood Wood. And it’s not just one collection coming in, we’re also lucky enough to be introducing the awesome collaboration with Champion.
In 2002 Karl-Oskar Olsen and Brian SS Jensen came together to create a sub-cultural lifestyle brand. The two founders grew up in the 90s with graffiti and street culture, elements which have inspired their collections. Mixing high fashion, sports and streetwear with youth culture, art and music, Wood Wood embraces the fundamentals of Millennials.
The collection has a strong sportswear element with it’s really casual styles. You can see the bright colours of it’s home city, Copenhagen, in the flashes of colour on each piece. Wood Wood’s collections are built upon new takes on iconic silhouettes, always aiming to find the perfect balance between style and functionality.
This season we’re also stocking the brilliant nostalgia inducing collaboration with Champion. A 90s favourite, Champion was the perfect fit for Wood Wood and their retro sportswear vibe. Check out both collections online.