Who would have thought the three time Wimbledon Champion would go on to create a collection of clothing that has continued to stay relevant for over 50 years. It all started with a simple white cotton polo shirt made in Leicester, Fred designed it and wore it himself, created to be practical and wearable both on and off the court. Next came the twin tipped polo shirt, probably the most iconic piece, adopted by all those great British sub-cultures from MODs to Casuals. Fred Perry was inspired by his tennis career, creating a label that went on to inspire generations of rebels, musicians, film-makers and athletes.
We’ve all got to admit it’s a recognisable brand. Whether it’s your taste or not, Fred Perry has consistently been there from our teen years on streets, to the Saturday football matches and nights on the dance floor. Why do we like it so much? It’s easy, it’s casual, it’s cool and it’s British. Why wouldn’t we like it!
This season the iconic Fred Perry polo shirt makes it’s comeback, along with some great casual shirts and sweats. Apart from the Yohji Yamamoto and Adidas union, the Raf Simons collaboration with Fred Perry is probably the most successful syncing of two brands to date. The collection brings aspects of both brands, keeping it casual with jersey-cotton sweats and tees, but with a finer contemporary edge. Throw in some Stone Island, Armani and Champion, and we’ve got ourselves a 90s reunion!