Diadora is back. And we’re having nostalgic feelings. The Italian brand has been around since the late 40s, but it wasn’t until the 60s that they delved into the world of sportswear. Popularised by tennis players and footballers like Roberto Bettaga, it went on to reshape the lifestyle market with it’s cutting edge designs.
Spring Summer 18 marks it’s comeback to John Anthony. Triggering fond memories of the 80s and 90s for many, Diadora has been welcomed with open arms, and will hopefully call out to a new generation.
One of the key styles that we’ve brought in is the B.Elite. A cult classic that was made famous during the 80s when it was adopted as a signature style by Swedish tennis pro Bjorn Borg. The leather low top features gold detailing and subtle branding. Another big one to look out for is the iconic N9000, another style that’s been pulled from their archive and revamped. There’s some great footwear coming this way….
Diadora B.Elite will be available from 16th February – after it’s global release.