A lot of great style has come out of Italy, some blatant and bold like Versace and others are subtle and functional like Stone Island. United Standard is our newest Italian import. Hailing from Milan, the brand concept blends urban style with a technical and functional aesthetic.
The United Standard project focuses on accessories and clothing, you’ll see plenty of United Standard keychains hanging round the necks of the models. United Standard bags as well as a few of their other garments, are heavily branded with their signature logo taping.
An expression of a contemporary collective, the brand is fresh with a youthful edge. The sportswear theme blends well with the choice of neon and monotone shades. It’s a brand which we feel will dominate. The collection is now available online and in certain stores.