THE REPORT

Helmut Lang London Taxi Hoody – sweatshirt also available. Click to shop

HELMUT LANG is back!  The Helmut Lang Autumn Winter 18 menswear collection has just started to drop, and we’re so excited to see it back at JA. Helmut Lang made his mark during the 90s with his casual approach to fashion that gave the non-conformists something to wear as they left universities for the workplace. It was simple, minimalist and ultra cool.

The Helmut lang Taxi Project pays homage to the past. The brand was the first to advertise on New York taxis, supermodels plastered alongside the iconic yellow cabs. The first Taxi Project was a nod to their NY history, but this season Helmut Lang’s menswear collection pays tribute to four other major fashion hubs and their signature taxi colours; Paris (white), London (black), Hong Kong (red) and Tokyo (green).

So far this season we’ve received a few pieces from both the Hong Kong and London range. This is a limited edition collection, dated with it’s season and it’s city on the back. More is yet to be delivered, please keep checking back for the full range.

Shop Helmut Lang Taxi Project

Helmut Lang Hong Kong Taxi Hoody – Click to shop

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